Jaguar Land Rover Logo Transparent 2024. There's also a new double j logo, and a “jaguar”. Jaguar land rover has unveiled its new corporate identity as part of a rebranding exercise that will see it be officially known simply as jlr beginning june 1, 2023.

Jaguar’s move to redefine its brand identity makes sense, given the challenges the company has long faced in the market when it comes to its image, despite. It is a simple motif in line with the minimalist styling ethos of jlr’s.